My personal rule is that no matter how rough a patient looks, no matter how jacked-up their teeth are, I assume the best. This holds true for my clients too. No matter how low their perio percentage or how many ‘perio prophies’ they’re performing, I assume the best.

The fact is, we all do the best we can with the resources we have.

So if a patient hasn’t been to the dentist in 10 yrs, I don’t automatically assume they are intentionally neglecting their health or they just don’t care. I have no idea what’s been going on in their lives over those years. Many times, the stories you hear will break your heart. Or maybe they’ve had a demanding job that keeps them on the road 5 days a week. Regardless, I like them to know they’ve entered a ‘no guilt zone’. I can’t take credit for this term. You know my clever friend Dr. Chris Bowman, right? He’s the one who came up with this term and it works like a charm.

Once the patient knows you’re not there to judge or scold them, they are instantly at ease. And when they’re relaxed, they’re more likely to be receptive to your recommendations.

Here’s an exercise to do at your next team meeting:

Start with a neutral example such as this…

Heather got an F on her report card

Assumptions           Truth

She’s lazy                 She needs a pre-requisite course

She didn’t study         Her note taking skills need improving

Now we’ll use a dental example…

John has decay between all his teeth

Assumptions           Truth

He doesn’t care         He has a hard time flossing and no one has taught
                              him an alternative

He drinks soda all day   He has low salivary pH and is taking Zoloft

Your task is to:

1- List on the left side all the assumptions you make about each other, your
doctor, your team andyour patients on a daily basis.

2-List on the right side what the truth could be. You’ll be amazed how this will re-frame how we communicate our patients and how receptive they are to your recommendations.

Stay Inspired,

Rachel


I’ve known for a long time that in a group practice, it’s critical for all the dentists to have generally the same treatment philosophy and to express this philosophy to the team.

Knowing this and making it a reality are two different things.

I’ve heard story after story from hygienists revealing how they struggle with juggling two (or more) distinctly different treatment philosophies within the same practice and trying to reconcile that when they are preparing their patients for the doctor’s diagnosis. With Dr. A, they see a leaky filling and know that the doc will want to watch it. With Dr. B, they know she’ll want to restore the tooth and possible recommend a crown because of how much tooth structure is involved.

In the hygienist’s defense, it’s tough straddling that line.

And then you have the issue of Father-Son, Brother-Sister, Husband-Wife dynamics. A hygienist in one of my recent Co-Diagnosis program said that she’s in a practice where the son has joined his father. Dr. Father watches things and is very conservative. Dr. Son is a bit more proactive but is afraid to tell his patients what he really believes because they’ll think he’s trying to ’sell’ them something.

I heard about another situation with a Husband-Wife team that was far more complex. How do you tell one dentist that you feel his/her spouse is doing inferior work? Talk about sitting on a land-mine. Whoever has the nerve to bring that up will either be a hero or hitting the pavement!

Now, I know it’s easier said than done and MUCH easier for me to write this than to actually have ‘the talk’ but…Docs, I’m speaking to you. Please, please, please do yourselves, your partners and associates, your team, your practice and your patients a favor and have these conversations. I have facilitated these conversations many times and the involved parties are always glad they did it.

In fact, many times the team perceives the doctors to have very different philosophies when in fact; there are only subtle differences that can be easily reconciled.

Here are your action steps:

1-Ask your team. And allow them to be honest and safe. “Do you feel there are differences between the doctors’ treatment philosophy?” and “What do you see as the major difference?”

2-Set aside an hour on your calendar, sit down with all doctors and a few cases and really get down to the nitty gritty. Again, let it be a safe environment for learning. No right or wrong, just come to a consensus on how you diagnose and what treatment you recommend. Be very specific. When do you recommend a crown versus a filling, etc.

3-Once you decide what you believe, bring your team together again and teach them your common treatment philosophy.

4-Live it! Keep each other accountable and allow your team to keep you accountable to your philosophy.

Have fun!

Stay Inspired,
Rachel

Isn’t he just the cutest thing you’ve ever seen? I was so excited when I got this onesie in the mail from one of my fantastic clients, Drs. Rudy and Mark Braydich. I couldn’t wait to put it on Andrew.

We highlighted team Braydich several months ago and we’ve just posted their story on our website. Click here to check it out.

This has been a very productive week here at Inspired Hygiene!  We just signed a new coaching client this week and I was interviewed by Dr. David Madow for the Madow Brothers Audio Series.  We completed several 5 Point Hygiene Analysis Reports for clients and uncovered hundreds of thousands of dollars of untapped hygiene profits. So exciting!!

Don’t miss this month’s High Performance Hygiene Mastermind Special Topic Call.


Stay inspired!
Rachel
As you read this, I’m kicking off a workshop day with a new client in Georgia. Another example of ‘Small Town Success’.  I’m telling you, between the backroads and baggage claim, I’m going to write a book about it one day.

I’m always blown away by what these teams accomplish despite some challenging economic times in small towns and rural areas. And this month’s Inspired Team is no exception. Scroll down to see what Abbeville Dental has done in just a few short weeks.

I think this quote by Wayne Dyer says it all.
“When you’re inspired, what once seemed difficult,
you now feel compelled to do.”

I am so excited to share with you the success of one of our private coaching clients.  The team at Abbeville Dentistry in Lubbock, TX is rockin’!  I am blown away by their dedication to each other and to their patients’ health.

In just 4 weeks after my first in-office workshop, they have increased their perio percentage by over 30%, increased hygiene production by more than $50/hour and the doctors are sharing the growth with the team through a new bonus program.

I have to tell you that the team at Abbeville was already doing so much RIGHT. Their perio percentage was already over 30% (excellent by any standards) but they hadn’t tapped into some opportunities for care that were hiding in their practice.

We uncovered the opportunities, brought them together as a team and they have just taken off.  I want to thank them for stepping up in a big way and never letting their fears hold them back. Way to go Abbeville! You ROCK!

Stay Inspired,
Rachel
Inspired Hygiene

Relationships

January 14th, 2010

Have you ever noticed that one sign of a true friend is that no matter how long you’ve been apart, when you’re reunited you can pick up right where you left off?

Last week, I had so much fun reconnecting with my best hygiene school friends. When we were together the years just melted away and it was like we were back in school 20 years ago. We’re planning for another get together soon and for our 20 year reunion next year.

Rachel and Hyg Friends

With your patients, it is critical for you to build and nurture the relationship you have with them so that you stay connected during the months they are away.

Dental teams often don’t know how many of their patients they are retaining and I routinely see practices that have only 30-40% of their patients in recare.

This month on our High Performance Hygiene Mastermind call, I ‘m interviewing a true marketing expert and together we’ll share with you the key to retaining patients and how to know if they are coming in the front door and walking right out the back.   Don’t miss this call!

Stay inspired!

Rachel

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