Your New Front Door
Before anyone calls to make an appointment or applies to an open job posting, they’ve already met you and your team online.
In this episode of the Inspired Hygiene Podcast Rachel interviews Rita Zamora and Sarah Ruberg as they dive into how dental practices and industry vendors can move beyond “posting just to post” and build a strategic, consistent social presence that attracts ideal patients, strengthens community trust, and even fills tough-to-hire roles.
In this episode:
- Authentic beats stock: Why real faces, real cases, and short clips outperform stock photos—and how Google/AI increasingly reward authentic content.
- Consistency over virality: Post patterns that convert (and what to stop chasing).
- Recruitment booster: How social media attracts values-aligned hygienists, assistants, administrators and associates—and improves retention.
- Community flywheel: Practical engagement that builds local partnerships and referrals.
Subscribe to the Inspired Hygiene Podcast for practical insights, expert interviews, and proven strategies to help your team elevate care and performance.
Share your thoughts: What innovation has made the biggest difference in your practice? Tell us in the comments!
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All of the IH Podcasts can be found here, on our YouTube Channel and on Apple, Spotify, Amazon and iHeartRadio.
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